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Lexar |
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| With help from GGE, Lexar set out to communicate a new brand promise at CES. The focal point was an oversized video screen, visible across the hall, with exceptional photos from “America 24/7”. Large light boxes, product bubbles and truss lighting spread the word that Lexar was responding to new markets. Lexar made a lasting impression on the show floor and maintainedthe current leadership position with high quality media products. |
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